You are out mountain biking or hiking on a local trail and suddenly a mountain bike zooms past. You think, Wow! That person is an awesome biker. Only later you discover that they were riding an e-bike and you can’t figure out whether to join them or ban them. E-bikes are here to stay and have made the outdoors accessible to many bikers, those who might otherwise not ride or enjoy the trails. E-biking is a controversial subject. In many cases the discussion boils down to should they be banned on the trail or accepted. Join Tahoe Silicon Mountain, a local network of entrepreneurs and professionals, on Monday, March 8th, to hear a panel discuss the technology, benefits, and some of the controversy surrounding mountain e-bikes. Aaron McCready, Tina Butler, and Andrew Buckley will be joining us as panelists.
Aaron McCready lives in Truckee and manages Shokunin Product Design, a firm that consults on product design for bike and outdoor gear. He designs e-bikes for the company Specialized, and loves riding all types of bikes.
Tina Butler is a lifelong Californian and the Marketing Manager, Gazelle North America. She received her MBA from the Presidio School of Management and spent the majority of her post-grad career largely in e-commerce marketplaces before diving headfirst into the bike industry in 2019. COVID-19 and getting hit by a truck ended Tina's beach volleyball obsession, which was, for better or for worse, replaced by a biking obsession. Currently a mom to four bikes, Tina enjoys riding the roads and trails all over Santa Cruz County, and Placer County in the summertime.
Andrew Buckley has worked in the resort recreation business for the past 35 years and has been instrumental in finding solutions to many growth, operational and leadership issues. Andy has joined Select Contracts from Northstar, California where he was the Sr. Director-Skier Services. Andy spearheaded Northstar’s Bike Park growth strategy by building the terrain/events/teaching strategy tied to a detailed business plan that included the development of a dedicated summer park team applying disciplined use of capital. He believes that Resorts and communities may capitalize on the awe of the mountain experience by offering an exceptional array of four season recreation offerings, which allow true utility of the built and natural asset infrastructure. In his spare time you can find him pedaling a bike on classic Sierra Nevada single-track or sliding skis over the same terrain in winter time.
The panelists will discuss the technology of e-bikes and the yin and the yang e-bikes, some of the reasons for the popularity, as well as some of the negatives associated with mountain e-bikes and the challenges that both sides are facing. The panelists will be local, industry-experts on the topic of mountain biking and are knowledgeable on the impact that e-bikes are having on the industry.
Please join us on Monday, March 8, at 5:00 PM online at bit.ly/YouTubeTSM. The event will be available on YouTube as a livestream and after the event. Livestream for this event starts at 5:00 PM on bit.ly/YouTubeTSM or log onto YouTube and search for Tahoe Silicon Mountain.
The audience will be able to submit questions during the presentation.A suggested donation of $5.00 will help TSM to defray the expenses of live streaming the event. Please donate at www.Tahoesiliconmountain.com