Monday, March 29, 2021

April 12: Stop Throwing Your Marketing Money Out the Window

Event: https://www.facebook.com/events/121554536466941


Marketing and branding for any business is a key component to its success! But how do you know when your company’s marketing and branding dollars are being spent effectively, and you’re getting the impact you want?


Join Tahoe Silicon Mountain, a local network of entrepreneurs and professionals, on Monday, April 12th, to hear Bill M. West of Bareknuckle Brand Marketing share how he and his team have developed a demystifying approach to branding and marketing that brings serious punch to businesses. West’s presentation will help to bring clarity to branding and marketing and help companies get a better return on investment. Participants will leave with marketing-specific tips that can be easily implemented, and a list of 10 brand improvements they can make over lunch, and to learn how to stop throwing marketing money out the window.

 
In his presentation West will discuss:

  • The intersection between strategy and creative marketing
  • The distinction between branding and marketing, and how they wildly influence each other
  • The good and bad of using marketing agencies
  • How to make your marketing dollars have greater impact
  • And audience-intriguing questions

Bill M. West is the Owner and Lead Eyebrow-Raiser of Bareknuckle Brand Marketing. West pulls from his background as a speech writer, ghostwriter, and university writing instructor to help entrepreneurs develop a rich, compelling, articulate brand and customer-seducing marketing. His work has been featured in media sources such as the New York Times, CNBC and Fox News, and financial websites such as E*TRADE.


Please join us on Monday, April 12, at 5:00 PM online at bit.ly/YouTubeTSM. The event will be available on YouTube as a livestream and after the event. Livestream for this event starts at 5:00 PM on bit.ly/YouTubeTSM, or log onto YouTube and search for Tahoe Silicon Mountain.

The audience will be able to submit questions during the presentation.

A Suggested donation of $5.00 will help TSM to defray the expenses of live streaming the event. Please donate at www.Tahoesiliconmountain.com

You can find us at TahoeSiliconMountain.com or sign up for email meeting announcements here: http://bit.ly/TSMEmail

Thursday, February 25, 2021

March 8: Trail Tech: The Yin and The Yang of e-Bikes

You are out mountain biking or hiking on a local trail and suddenly a mountain bike zooms past. You think, Wow! That person is an awesome biker. Only later you discover that they were riding an e-bike and you can’t figure out whether to join them or ban them. E-bikes are here to stay and have made the outdoors accessible to many bikers, those who might otherwise not ride or enjoy the trails. E-biking is a controversial subject. In many cases the discussion boils down to should they be banned on the trail or accepted. Join Tahoe Silicon Mountain, a local network of entrepreneurs and professionals, on Monday, March 8th, to hear a panel discuss the technology, benefits, and some of the controversy surrounding mountain e-bikes. Aaron McCready, Tina Butler, and Andrew Buckley will be joining us as panelists. 

Aaron McCready lives in Truckee and manages Shokunin Product Design, a firm that consults on product design for bike and outdoor gear. He designs e-bikes for the company Specialized, and loves riding all types of bikes.

Tina Butler is a lifelong Californian and the Marketing Manager, Gazelle North America. She received her MBA from the Presidio School of Management and spent the majority of her post-grad career largely in e-commerce marketplaces before diving headfirst into the bike industry in 2019. COVID-19 and getting hit by a truck ended Tina's beach volleyball obsession, which was, for better or for worse, replaced by a biking obsession. Currently a mom to four bikes, Tina enjoys riding the roads and trails all over Santa Cruz County, and Placer County in the summertime.

Andrew Buckley has worked in the resort recreation business for the past 35 years and has been instrumental in finding solutions to many growth, operational and leadership issues. Andy has joined Select Contracts from Northstar, California where he was the Sr. Director-Skier Services. Andy spearheaded Northstar’s Bike Park growth strategy by building the terrain/events/teaching strategy tied to a detailed business plan that included the development of a dedicated summer park team applying disciplined use of capital. He believes that Resorts and communities may capitalize on the awe of the mountain experience by offering an exceptional array of four season recreation offerings, which allow true utility of the built and natural asset infrastructure. In his spare time you can find him pedaling a bike on classic Sierra Nevada single-track or sliding skis over the same terrain in winter time.



The panelists will discuss the technology of e-bikes and the yin and the yang e-bikes, some of the reasons for the popularity, as well as some of the negatives associated with mountain e-bikes and the challenges that both sides are facing. The panelists will be local, industry-experts on the topic of mountain biking and are knowledgeable on the impact that e-bikes are having on the industry.  

Please join us on Monday, March 8, at 5:00 PM online at bit.ly/YouTubeTSM. The event will be available on YouTube as a livestream and after the event. Livestream for this event starts at 5:00 PM on bit.ly/YouTubeTSM or log onto YouTube and search for Tahoe Silicon Mountain. 

The audience will be able to submit questions during the presentation.

A suggested donation of $5.00 will help TSM to defray the expenses of live streaming the event.  Please donate at www.Tahoesiliconmountain.com

Thursday, January 28, 2021

February 8th: Survival Tactics for Chickadees in the Tahoe Basin

The Tahoe Basin is known for its many different animal species that live in the area. One of the more popular species in the region is the chickadee, with many locals and tourists making the trek to Chickadee Ridge during summer and winter to feed the birds. Aside from the free handouts the birds on chickadee Ridge receive, how do the chickadees survive year-round in the Tahoe Basin? Join Tahoe Silicon Mountain, a local network of entrepreneurs and professionals, on Monday, February 8th, to hear Ben Sonnenberg speak on the Natural Selection and Spatial Cognition in Wild Food-catching mountain chickadees.


Sonnenberg will enlighten the audience on how the chickadees
survive the cold snowy winters by storing and retrieving food. The Pravosudov Lab at the University of Nevada, Reno has been working on untangling the secrets behind how mountain chickadees are able to recover their hidden food stores and whether or not these memory abilities are under natural selection


Sonnenberg is a fourth year PhD student at the University of Nevada, Reno where he conducts research in the avian cognitive ecology lab focusing on mountain chickadees. His projects include monitoring the spatial learning and memory abilities as well as the reproductive investments of the long-term study population. Ben is a Montana native from Bozeman, Montana and received a Degree in Biology from Pacific Lutheran University in Tacoma, WA. He has worked around the country, including Washington, Nevada, Alaska, and Connecticut conducting avian related research and public outreach.


Please join us on Monday, February 8th, at 5:00 PM online at bit.ly/YouTubeTSMThe event will be available on YouTube as a livestream and after the event. Livestream for this event starts at 5:00 PM on bit.ly/YouTubeTSM Or log onto YouTube and search for Tahoe Silicon Mountain. 


The audience will be able to submit questions during the presentation.


A Suggested donation of $5.00 will help TSM to defray the expenses of live streaming the event.  Please donate at www.Tahoesiliconmountain.com

You can find us at TahoeSiliconMountain.com or sign up for email meeting announcements here: http://bit.ly/TSMEmail

Tuesday, January 5, 2021

January 11: Donner Party’s Forlorn Hope Expedition

On December 16, 1846 fifteen members of the Donner Party left Donner Lake to bring back help for the friends and family left at the lake, making for a tragic part of Truckee’s history. Called Forlorn Hope, only seven survived the 33-day ordeal which covered almost 100 miles. These brave survivors spurred the four rescue parties that saved half of the Donner Party.

On December 16, 2020 four extreme athletes (Tim Twietmeyer, Jennifer Hemmen, Bob Crowley, and Elke Reimer) followed the trail of the Donner Party’s Forlorn Hope from Donner State Park to the Sacramento Valley near Wheatland. Join Tahoe Silicon Mountain, a local network of entrepreneurs and professionals, on Monday, January 11th, to hear the story of the team’s journey. Listen to the team’s thoughts on why they think the Forlorn Hope party made the decisions they did and the difficulties the team faced as they made the journey amidst the early snowfalls of the 2020-2021 season.
The trip culminates 7 years of research, both from written word and in-the-field surveys. Multiple trips were made to scout the route the team traveled. The key purpose of the team’s trip was to 1) Discover the lost trail of the Forlorn Hope, 2) Honor the members of the Forlorn Hope Party, and 3) Inspire others to combine history with sport. The team made the trip in 5 days, compared to the 33 days it took the Forlorn Hope party to make the trip. After successfully retracing the steps of the Forlorn Hope Party the team had these comments in their trip blog.
“We walked four across as we neared the end. We saw the small wooden sign hammered into the ground off in the distance, as the wagon road–and we, turned south. Each of us reached into our pocket to reveal the tribute cards we’d carried across the Sierra, over the pass, along the Yuba, in

the shadow of Devil’s Peak and Cisco Butte, by the fateful wrong turn, into the teeth of Burnett Canyon and the North Fork of the American River, up the hill so steep, across the river again, along the Bear River and now here, the place the seven Forlorn Hope survivors had been brought.
As we neared the spot where the adobe house once stood, we gently laid each card down at the base of the sign; reuniting the seventeen members of Forlorn Hope for the first time in 174 years. We felt relief too, our mission accomplished.”
For additional information on the trip, please visit the expeditions website www.forlornhope.org
Please join us on Monday, January 11h, at 5:00 PM online at bit.ly/YouTubeTSM. The event will be available on YouTube as a livestream and after the event. Livestream for this event starts at 5:00 PM on bit.ly/YouTubeTSM Or log onto YouTube and search for Tahoe Silicon Mountain.
The audience will be able to submit questions to the panelists during the presentation.
A Suggested donation of $5.00 will help TSM to defray the expenses of live streaming the event. Please donate at www.Tahoesiliconmountain.com
You can find us at TahoeSiliconMountain.com or sign up for email meeting announcements here: http://bit.ly/TSMEmail