Thursday, September 3, 2020

September 14: Impact Pricing & Value-Based Pricing Strategies


Tahoe Silicon Mountain, a local network of entrepreneurs and professionals is pleased to have Dr. Mark Stiving present on Value Pricing. Stiving will present at the September 14th, virtual Mountain Minds Monday via livestream using the Tahoe Silicon Mountain YouTube Channel and will be discussing the question: “Am I pricing my product or service correctly?”

Stiving discusses impact pricing, the importance of pricing, and will educate us on how to price products to gain the optimum value for a company. Most companies can increase profits immensely by better understanding and implementing value-based pricing, but historically, this is a huge market problem. B2B companies do not always understand value or how to value their product. Stiving is passionate about pricing and education, and will discuss how to properly price a subscription service, which will help to educate the audience on how to see value and price appropriately.
Stiving is the Chief Pricing Educator at Impact Pricing LLC where he educates companies on pricing. The goal of this business is to find ways to help small businesses use pricing to capture more of the value they create. Prior to Impact Pricing, Stiving worked as a speaker and author, an instructor at Pragmatic Marketing, Director of Pricing at Maxim, and Pricing Expert at National Semiconductor. Stiving has a PhD. from UC Berkeley, Hass School of Business, an MBA from Santa Clara University, and a BS in Electrical Engineering from The Ohio State University.
Please join us on Monday, September 14, at 5:00 PM online at The event will be available on YouTube as a livestream and after the event. Livestream for this event starts at 5:00 PM on Or log onto YouTube and search for Tahoe Silicon Mountain.
A suggested donation of $5.00 will help TSM to defray the expenses of live streaming the event. Please donate at
You can find us at or sign up for email meeting announcements here:
A big thank you to our Gold Sponsor Holland and Hart, and our Silver Sponsor MOBO Law.

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